@Jashn Store for a Fashion/Store Review
Jashn is a name to reckon with as far as contemporary and fusion Indian fashion goes.The first Jashn store was founded in October, 2003 at R-Mall, Mulund in Mumbai and since then Jashn has made its presence felt throughout the length and breadth of the nation. Currently there are around 80 Jashn stores that can be found in 33 cities of India & most of them are located in the best malls and high-end markets of the country. You’ll find Jashn stores in cities like Mumbai, Pune, Kolkata, Ahmedabad, Surat, Bangalore, New Delhi and Lucknow to name a few. Some time back Jashn also chartered international territories as well establishing 2 stores in Abu Dhabi and 1 in Dubai. The flagship company of the father-son team of Chander and Rahuul Jashnani, derives its name from an abbreviation of their last name.
In Lucknow itself you’ll find several Jashn Stores located in different parts of the city. The first Jashn Store in the city is in Hazratganj, another one in the up-market Saharaganj Mall, one in City mall in Gomtinagar & one in Phoenix United Mall on Kanpur road. A Jashn outlet is also available in Shoppers Stop in Fun Republic Mall in Gomtinagar. So no matter which part of the city you reside in, I am certain you’ll find a Jashn Store close-by!. Besides you can also log in to their website http://www.jashn.in and check out their collection & place your orders. Jashn also has numerous online partners like Jabong, Myntra, Snapdeal, Flipkart & Amazon. So you see you have multiple options at your disposal to decide how you desire to shop at Jashn.
I chose to visit the Jashn Store @Phoenix United Mall in Lucknow
I visited the Jashn outlet located on the second floor of the Phoenix United Mall in Lucknow. The beautifully decorated store is hard to miss as soon as you step on the second floor of the upmarket Phoenix Mall. On entering the store, you will find ready to wear suits displayed on your left and the unstitched suit-lengths/dress materials on your right. Sarees have been displayed in the centre along with a beautiful section of ready-made Cholis which I absolutely loved!. Jashn has developed a unique style of its own, reflecting the ancient traditions of indian handloom/craftsmanship in a contemporary & chic style. Today the company is celebrated for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic.
Ready to wear Kurtis
I enjoyed browsing through their ready-to-wear range of kurtis. I particularly liked the ones from their ‘Made With Love’ Collection which was launched recently in the month of September. This latest collection under the Kurti segment – ‘Jashn Pret’ depicts a vivacious & unconventional style, designed to appeal young professionals as well as mature ladies who have a flair for style. The designs under this collection are chic and are an attempt to set a new trend in the ethnic wear. They can be teamed with Jashn leggings, cigarette pants, Palazzos and denims. The Jashn Pret collection of kurtis has been exclusively designed by Jashn’s in-house designers thus ensuring that their cuts, fabrics and silhouettes compliment and flatter the Indian body type. These Kurtis are available to suit every size and shape. They showcase a variety of contemporary colours and prints that are ideal for daily wear. The typical specifications of the ‘Made with Love’ collection include classic colour combinations, perfect fit around arms, bust and mid-waist and floral prints. It‘s below the waist loose styling creates a relaxed look. Jashn Pret brings the best of trendy, affordable and not over-the-top indo-western fashion for the professional working woman of today. So be prepared to dazzle in every sphere of life be it socially or professionally as each design by Jashn Pret is a wardrobe essential!
Well-stitched ready-to -wear range
Dress Materials/Suit-lengths are also available for the customers who prefer to get their suits stitched
Jashn also creates some exquisite Sarees & Lehengas for the discerning bride-to be!. In fact they have Sarees for every occasion . Right from the printed georgette, chiffons, silks and cotton ones which are used for daily wear by both home-makers as well as working professionals to heavily embroidered, embellished and handloom sarees for special occasions like weddings etc. What I personally loved about the sarees created by Jashn is the fact that they have managed to keep the traditional art of weaving & embroidery alive by giving it a chic & contemporary design. This is the reason why Jashn sarees are worn by women of all ages .
This Fuchsia Pink Georgette Saree embellished with rows of Swarovski Crystals is one of my favourites at Jashn.
Sarees for all occasions
Drooling over these ready-to-wear Cholis at Jashn store available in every size!.The amazing part is that these Cholis come in such shades & hues that they basically match every colour and therefore can be teamed up with any formal saree. So now you can bid adieu to your tailoring woes..lol!
Another favourite of mine is this Rust Benarasi Silk Handloom Saree that I tried, draped efficiently by Jashn’s expert in-house sales-person. It has been draped with the help of a belt used to hold the pleats together on top of the dress I was wearing..lol.. You too can try out the saree you want to buy at Jashn and see how you look in it before making the purchase!. As for me, I ended up buying this exquisite piece to wear at a friends wedding!. So if you have a wedding coming up do make a dash to the Jashn Store and check out their fabulous collection of occasion wear. As for the ones looking for work wear/daily wear, believe me when I tell you that you really don’t want to miss Jashn’s range of printed kurtis which look amazing when combined with cigarette-pants, leggings or palazzos. Happy shopping!